Social Media
Sample social media posts and digital assets
Use the official hashtag, #HokieHike, to keep the conversation going. Use the shortened URL, alumni.vt.edu/hike, to encourage Hokies to register.
Messaging
- #HokieHike is back for a fifth year! Since 2020, thousands of Hokies have joined this tradition from wherever they are. Register today and join the fun Oct. 12-Dec. 1! alumni.vt.edu/hike
- Celebrate the outdoors with us Oct. 12-Dec. 1! Hike anywhere, use #HokieHike, and register to get exclusive gear. alumni.vt.edu/hike
- This fall, join Hokies worldwide for an adventure! Register now to secure your #HokieHike gear and choose from a long sleeve tee or hydration pack. alumni.vt.edu/hike
- From scaling peaks to strolling through your local park, any way you #HokieHike matters! Register today and join us on the trail, from wherever you are. alumni.vt.edu/hike
Visual assets
Add a link sticker to your post to drive followers to the event website.
If you represent an alumni chapter, use this cover photo on a Facebook Event for an in-person hike meet up.
Use these photos to encourage Hokies to register and receive exclusive swag.
Use a tool like Canva or Adobe Express to overlay this frame on an image. Check out the photos page for Hokie Hike photos or use your own.
Check out the official #VTAlumniWeekend GIF stickers. Use them to add Hokie Hike branding to an Instagram Story post. While creating a post, tap the sticker icon. Tap on the GIF button and search for "hokiehike". Add the sticker to your post.
