Social Media
Sample social media posts and digital assets
Use the official hashtag, #HokieHike, to keep the conversation going. Use the shortened URL, alumni.vt.edu/hike, to encourage Hokies to register.
Messaging
- #HokieHike is back! Since 2020, thousands of Hokies have enjoyed this tradition from wherever they are. Register today and join the fun Oct. 1-Nov. 17! alumni.vt.edu/hike
- Celebrate the outdoors with us Oct. 1-Nov. 17! Hike anywhere, use #HokieHike, and register to get exclusive gear. alumni.vt.edu/hike
- This fall, join Hokies worldwide for an adventure! Register now to secure your #HokieHike gear and choose from a short sleeve tee or cinch bag. alumni.vt.edu/hike
- From scaling peaks to strolling through your local park, any way you #HokieHike matters! Register today and join us on the trail, from wherever you are. alumni.vt.edu/hike
Visual assets
Add a link sticker to your post to drive followers to the event website.
If you represent an alumni chapter, use this cover photo on a Facebook event for an in-person hike meet up.
Use these photos to encourage Hokies to register and receive exclusive swag.
Use a tool like Canva or Adobe Express to overlay this frame on an image. Check out the photos page for Hokie Hike photos or use your own.
Check out the official #HokieHike GIF stickers. Use them to add Hokie Hike branding to an Instagram Story post. While creating a post, tap the sticker icon. Tap on the GIF button and search for "hokiehike". Add the sticker to your post.
Got questions or requests?
For help using these resources or to request something you don't see in the tookit, please contact Jenna Repass at jennar@vt.edu.