Email and Newsletter Copy
Sample email and newsletter copy
Use this messaging in email communications and newsletters. Included are suggestions about how you can personalize the content for your audience.
Sample email copy
Headlines options:
Join us for Alumni Weekend June 6-9!
☀️ Make your summer plans with [COLLEGE/UNIT]
☀️ It’s time to make your summer plans!
Celebrate with us at Alumni Weekend June 6-9
Suggested body text:
<<Contact.First.Name>>, Alumni Weekend is a favorite Hokie tradition, so make plans to join us this summer.
Call to action text options that should link to the Alumni Weekend page:
Make My Plans
Register Now
Join Us
Attend Alumni Weekend
The all inclusive event covers meals, drinks, tours, and more. Some highlights include:
🧡[Something specific your group is doing.]
🍷Friday’s Taste of Virginia Food, Wine, and Beer Festival.
🎆Saturday’s party and dinner on the Drillfield with music and fireworks.
🏀Sunday’s special farewell brunch with Athletics.
Come home to Blacksburg to enjoy summer, explore campus, learn, and have fun with your fellow Hokies. A full schedule of events can be found online.
Early bird registration rates are still available, so register now to save $50.
See you in June!
Headlines options:
Join us for Alumni Weekend June 6-9!
☀️ Make your summer plans with [COLLEGE/UNIT]
☀️ It’s time to make your summer plans!
Celebrate with us at Alumni Weekend June 6-9
Suggested body text:
<<Contact.First.Name>>, summer is right around the corner, so make plans now to join us in Blacksburg for Alumni Weekend June 6-9!
Mark your milestone reunion with your [COLLEGE/UNIT/DEPARTMENT] classmates and fellow Hokies. The all inclusive weekend will be packed full of fun.
Visit your campus favorites, tour what’s new in [COLLEGE/UNIT/DEPARTMENT], raise a glass with friends at happy hours and the downtown takeover, enjoy brunch with Athletics, learn from faculty speakers, and much more.
The highlight will be Saturday's dinner and celebration on the Drillfield under the stars. Sip drinks, dance to a live band, and watch a spectacular fireworks show!
Call to action text options that should link to the Alumni Weekend page:
Make My Plans
Register Now
Join Us
Attend Alumni Weekend
This will be an incredible weekend packed with Hokie spirit, friendship, and nonstop activities. Check out the the full event schedule online to start getting excited!
Early bird registration rates are still available, so register now to save $50. We hope you'll join us this June as we bring our Hokies home to Blacksburg. Don't miss out on all the fun!
Headlines options:
Join us for Alumni Weekend June 6-9!
☀️ Make your summer plans with [COLLEGE/UNIT]
☀️ It’s time to make your summer plans!
Celebrate with us at Alumni Weekend June 6-9
Suggested body text:
<<Contact.First.Name>>, Alumni Weekend is a favorite Hokie tradition, so make plans to join us this summer.
Call to action text options that should link to the Alumni Weekend page:
Make My Plans
Register Now
Join Us
Attend Alumni Weekend
The all inclusive event covers meals, drinks, tours, and more. Some highlights include:
🧡[Something specific your group is doing.]
🍷Friday’s Taste of Virginia Food, Wine, and Beer Festival.
🎆Saturday’s party and dinner on the Drillfield with music and fireworks.
🏀Sunday’s special farewell brunch with Athletics.
A full schedule of events can be found online.
Come home to Blacksburg to enjoy summer, explore campus, learn, and have fun with your fellow Hokies!
Headlines options:
Join us for Alumni Weekend June 6-9!
☀️ Make your summer plans with [COLLEGE/UNIT]
☀️ It’s time to make your summer plans!
Celebrate with us at Alumni Weekend June 6-9
Suggested body text:
<<Contact.First.Name>>, summer is right around the corner, so make plans now to join us in Blacksburg for Alumni Weekend June 6-9. The all inclusive weekend will be packed full of fun!
Reunite with your [COLLEGE/UNIT/DEPARTMENT] classmates and fellow Hokies. Visit your campus favorites, tour what’s new in [COLLEGE/UNIT/DEPARTMENT], raise a glass with friends at happy hours and the downtown takeover, enjoy brunch with Athletics, learn from faculty speakers, and much more.
The highlight will be Saturday's dinner and celebration on the Drillfield under the stars. Sip drinks, dance to a live band, and watch a spectacular fireworks show!
Call to action text options that should link to the Alumni Weekend page:
Make My Plans
Register Now
Join Us
Attend Alumni Weekend
This will be an incredible weekend packed with Hokie spirit, friendship, and nonstop activities. Check out the the full event schedule online.
We hope you'll join us this June as we bring our Hokies home to Blacksburg. Don't miss out on all the fun!
Sample newsletter copy
Suggested headline: Alumni Weekend is June 6-9
Suggested body copy:
Join us to celebrate, reconnect with student organizations and friends, and meet new Hokies! Return to Blacksburg this summer to explore campus, have fun, and learn. Alumni Weekend is for all Hokies!
Registration includes access to all scheduled events, including tours and sessions, plus meals, happy hours, and drinks! When you sign up, the weekend is all inclusive. Learn more at alumni.vt.edu/weekend.
Suggested headline: Join us for Alumni Weekend June 6-9!
Suggested body copy:
Celebrate with [COLLEGE/UNIT/DEPARTMENT] classmates and fellow Hokies. Visit your campus favorites, tour what’s new in [COLLEGE/UNIT/DEPARTMENT], raise a glass with friends at happy hours and the downtown takeover, enjoy brunch with Athletics, learn from faculty speakers, and much more.
When you sign up, the weekend is all-inclusive. We’ll handle the fun, food, and more!
The highlight will be Saturday's dinner and celebration on the Drillfield under the stars. Sip drinks, dance to a live band, and watch a spectacular fireworks show! Learn more at alumni.vt.edu/weekend.
Got questions or requests?
For help using these resources or to request something you don't see in the tookit, please contact Dom Benjamin at dbenjamin@vt.edu.