Social Media
Sample social media posts and digital assets
Here's a look at suggested messaging to use online and when. Plus, we'll be updating this page with other digital assets so check back.
![A selfie with the HokieBird](/content/alumni_vt_edu/en/events/2024/06/alumni-weekend/toolkit/social-media/_jcr_content/content/vtcontainer_copy_cop/vtcontainer-content/vtmulticolumn/vt-items_0/adaptiveimage.transform/m-medium/image.jpg)
Use #VTAlumniWeekend before, during, and after the event.
Also, select "going" on the Facebook Event and "invite" to share it with Hokies.
Messaging
- #VTAlumniWeekend registration is open! Make plans to celebrate with us in Blacksburg this summer. alumni.vt.edu/weekend
- Summer is the perfect time to explore campus and check out what’s new. Register for #VTAlumniWeekend today! alumni.vt.edu/weekend
- Come back home to Blacksburg - and bring the whole family! Check out the children’s options at #VTAlumniWeekend and register today. alumni.vt.edu/weekend
- Bring your whole family back home to Blacksburg this summer! #VTAlumniWeekend has fun for all #Hokies. Register today! alumni.vt.edu/weekend
- [COLLEGE/UNIT] alumni, we can’t wait to see you at #VTAlumniWeekend! Make plans to join us in Blacksburg this summer. Register now: alumni.vt.edu/weekend
- #VTAlumniWeekend registration is open! Make plans now to come home to Blacksburg to see the great things happening in [COLLEGE/UNIT] alumni.vt.edu/weekend
Only XX days left to take advantage of the #VTAlumniWeekend early bird rate! Don’t miss out! alumni.vt.edu/weekend
Don’t miss your chance to come home to Blacksburg for #VTAlumniWeekend! Register before March 31 to take advantage of the early bird rate. alumni.vt.edu/weekend
Want to see what’s new in [COLLEGE/UNIT]? Register for #VTAlumniWeekend, and come home to Blacksburg! Hurry though, early bird rates end XXX. alumni.vt.edu/weekend
[COLLEGE/UNIT] alumni, don't miss your chance to get a behind-the-scenes look at what's happening here on campus in Blacksburg! #VTAlumniWeekend early bird registration ends March 31, so sign up today! alumni.vt.edu/weekend
- Alumni Weekend is June 6-9! Make your summer plans now. Relive your campus favorites, learn about what’s new, take over downtown Blacksburg, dine on the Drillfield, and more. Register now: alumni.vt.edu/weekend
- [COLLEGE/UNIT] alumni, don't miss your chance to get a behind-the-scenes look at what's happening here on campus in Blacksburg during #VTAlumniWeekend! Register now: alumni.vt.edu/weekend
- Come back home to Blacksburg - and bring the whole family! Check out the children’s options at #VTAlumniWeekend and register today. alumni.vt.edu/weekend
- Bring your whole family back home to Blacksburg this summer! #VTAlumniWeekend has fun for all #Hokies. Register today! alumni.vt.edu/weekend
- The countdown to #VTAlumniWeekend is on! Only XX days until it's time to dance on the drillfield, reconnect with friends and campus, and learn more about what's happening in [COLLEGE/UNIT]. Register before it's too late! alumni.vt.edu/weekend
- [COLLEGE/UNIT] alumni, we can’t wait to see you at #VTAlumniWeekend in XX weeks! Make plans to join us in Blacksburg for this exciting event. Register now: alumni.vt.edu/weekend
- #VTAlumniWeekend registration is open! Come home to Blacksburg to see the great things happening in [COLLEGE/UNIT] alumni.vt.edu/weekend
- We're so glad you joined us for #VTAlumniWeekend! What was your favorite part?
- Our favorite part of #VTAlumniWeekend was the time we got to spend with you, our #Hokies. Thank you for coming home, and we hope to see you again soon!
- [COLLEGE/UNIT] alumni, thank you to all who attended #VTAlumniWeekend! We sure were glad to see you again!
- [COLLEGE/UNIT] Hokies, we had a blast at #VTAlumniWeekend and we hope you did too!
- POV: Hanging out with #Hokies during #VTAlumniWeekend
- Check out all of the fun we had with our [COLLEGE/UNIT] Hokies at #VTAlumniWeekend!
Visual assets
Use a tool like Canva or Adobe Express to build a carousel of text graphics. The blank space can be used to explain specific schedule highlights and event details. It can also be used to add a logo lockup from a college or unit.
![A graphic that says "Alumni Weekend" in an Instagram Carousel](/content/alumni_vt_edu/en/events/2024/06/alumni-weekend/toolkit/social-media/_jcr_content/content/vtcontainer_copy/vtcontainer-content/vtmultitab/vt-items_2/adaptiveimage.transform/m-medium/image.png)
Use a tool like Canva or Adobe Express to overlay this frame on an image. Check out the imagery page for Alumni Weekend photos or use your own.
![A graphic that says "Alumni Weekend" on an image frame](/content/alumni_vt_edu/en/events/2024/06/alumni-weekend/toolkit/social-media/_jcr_content/content/vtcontainer_copy/vtcontainer-content/vtmultitab/vt-items_3/adaptiveimage_copy.transform/m-medium/image.png)
This second option can be useful for adding a logo lockup from a college or unit to the white space at the top.
![An Instagram post highlighting science Hokies at Alumni Weekend](/content/alumni_vt_edu/en/events/2024/06/alumni-weekend/toolkit/social-media/_jcr_content/content/vtcontainer_copy/vtcontainer-content/vtmultitab/vt-items_3/adaptiveimage.transform/m-medium/image.png)
Check out the official #VTAlumniWeekend GIF stickers. Use them to add Alumni Weekend branding to an Instagram Story post. While creating a post, tap the sticker icon. Tap on the GIF button and search for "vtalumniweekend". Add the sticker to your post.
![A screen grab of a phone that is searching Alumni Weekend GIFs](/content/alumni_vt_edu/en/events/2024/06/alumni-weekend/toolkit/social-media/_jcr_content/content/vtcontainer_copy/vtcontainer-content/vtmultitab/vt-items_4/adaptiveimage.transform/m-medium/image.jpg)
Got questions or requests?
For help using these resources or to request something you don't see in the tookit, please contact Dom Benjamin at dbenjamin@vt.edu.