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Social Media

Sample social media posts and digital assets

Here's a look at suggested messaging to use online and when. Plus, we'll be updating this page with other digital assets so check back. 

A selfie with the HokieBird

Use #VTAlumniWeekend before, during, and after the event.

Also, select "going" on the Facebook Event and "invite" to share it with Hokies.

Messaging

  • #VTAlumniWeekend registration is open! Make plans to celebrate with us in Blacksburg this summer. alumni.vt.edu/weekend
  • Summer is the perfect time to explore campus and check out what’s new. Register for #VTAlumniWeekend today! alumni.vt.edu/weekend
  • Come back home to Blacksburg - and bring the whole family! Check out the children’s options at #VTAlumniWeekend and register today. alumni.vt.edu/weekend
  • Bring your whole family back home to Blacksburg this summer! #VTAlumniWeekend has fun for all #Hokies. Register today! alumni.vt.edu/weekend
  • [COLLEGE/UNIT] alumni, we can’t wait to see you at #VTAlumniWeekend! Make plans to join us in Blacksburg this summer. Register now: alumni.vt.edu/weekend
  • #VTAlumniWeekend registration is open! Make plans now to come home to Blacksburg to see the great things happening in [COLLEGE/UNIT] alumni.vt.edu/weekend
  • Only XX days left to take advantage of the #VTAlumniWeekend early bird rate! Don’t miss out! alumni.vt.edu/weekend

  • Don’t miss your chance to come home to Blacksburg for #VTAlumniWeekend! Register before March 31 to take advantage of the early bird rate. alumni.vt.edu/weekend

  • Want to see what’s new in [COLLEGE/UNIT]? Register for #VTAlumniWeekend, and come home to Blacksburg! Hurry though, early bird rates end XXX. alumni.vt.edu/weekend

  • [COLLEGE/UNIT] alumni, don't miss your chance to get a behind-the-scenes look at what's happening here on campus in Blacksburg! #VTAlumniWeekend early bird registration ends March 31, so sign up today! alumni.vt.edu/weekend

  • Alumni Weekend is June 6-9! Make your summer plans now. Relive your campus favorites, learn about what’s new, take over downtown Blacksburg, dine on the Drillfield, and more. Register now: alumni.vt.edu/weekend
  • [COLLEGE/UNIT] alumni, don't miss your chance to get a behind-the-scenes look at what's happening here on campus in Blacksburg during #VTAlumniWeekend! Register now: alumni.vt.edu/weekend
  • Come back home to Blacksburg - and bring the whole family! Check out the children’s options at #VTAlumniWeekend and register today. alumni.vt.edu/weekend
  • Bring your whole family back home to Blacksburg this summer! #VTAlumniWeekend has fun for all #Hokies. Register today! alumni.vt.edu/weekend
  • The countdown to #VTAlumniWeekend is on! Only XX days until it's time to dance on the drillfield, reconnect with friends and campus, and learn more about what's happening in [COLLEGE/UNIT]. Register before it's too late! alumni.vt.edu/weekend
  • [COLLEGE/UNIT] alumni, we can’t wait to see you at #VTAlumniWeekend in XX weeks! Make plans to join us in Blacksburg for this exciting event. Register now: alumni.vt.edu/weekend
  • #VTAlumniWeekend registration is open!  Come home to Blacksburg to see the great things happening in [COLLEGE/UNIT] alumni.vt.edu/weekend
  • We're so glad you joined us for #VTAlumniWeekend! What was your favorite part? 
  • Our favorite part of #VTAlumniWeekend was the time we got to spend with you, our #Hokies. Thank you for coming home, and we hope to see you again soon! 
  • [COLLEGE/UNIT] alumni, thank you to all who attended #VTAlumniWeekend! We sure were glad to see you again! 
  • [COLLEGE/UNIT] Hokies, we had a blast at #VTAlumniWeekend and we hope you did too! 
  • POV: Hanging out with #Hokies during #VTAlumniWeekend
  • Check out all of the fun we had with our [COLLEGE/UNIT] Hokies at #VTAlumniWeekend! 

Visual assets

Use a tool like Canva or Adobe Express to build a carousel of text graphics. The blank space can be used to explain specific schedule highlights and event details. It can also be used to add a logo lockup from a college or unit.

A graphic that says "Alumni Weekend" in an Instagram Carousel

Use a tool like Canva or Adobe Express to overlay this frame on an image. Check out the imagery page for Alumni Weekend photos or use your own.

A graphic that says "Alumni Weekend" on an image frame

This second option can be useful for adding a logo lockup from a college or unit to the white space at the top.

An Instagram post highlighting science Hokies at Alumni Weekend

Check out the official #VTAlumniWeekend GIF stickers. Use them to add Alumni Weekend branding to an Instagram Story post. While creating a post, tap the sticker icon. Tap on the GIF button and search for "vtalumniweekend". Add the sticker to your post.

A screen grab of a phone that is searching Alumni Weekend GIFs


Got questions or requests?

For help using these resources or to request something you don't see in the tookit, please contact Dom Benjamin at dbenjamin@vt.edu.