Email and Newsletter Copy
Sample email and newsletter copy
Use this messaging in email communications and newsletters. Included are suggestions about how you can personalize the content for your audience.
Sample email copy
A quick note about early bird: The young alumni registration rate is discounted so recent alums don't have access to an early bird rate. They enjoy a discounted rate whenever they sign up.
Headline options:
- Join us for Alumni Weekend June 5-8
- Ready for summer in Blacksburg!? ☀️
- Don’t miss Alumni Weekend — register now!
Suggested body text:
<<Contact.First.Name>>, ready for a summer to remember?
Come back to Blacksburg this June for Alumni Weekend, one of our favorite Hokie traditions! This all-inclusive weekend covers everything you need — meals, happy hours, tours, and more.
Call to action text options that should link to the Alumni Weekend page:
MAKE MY SUMMER PLANS
REGISTER NOW
JOIN US
ATTEND ALUMNI WEEKEND
Here’s a glimpse of what’s in store:
🍽️ The Taste of Virginia Food, Wine, and Beer Festival with the best eats and drinks from across the commonwealth.
🎆 A party on the Drillfield featuring live music, dinner, and fireworks.
🏀 A farewell brunch with Athletics and coaches.
Early bird registration rates are still available, so register now to save $50. Don’t miss this chance to reconnect with friends and celebrate! A full schedule of events is available online, so check back often for updates.
Start planning your summer now. We can’t wait to see you in June!
A quick note about early bird: The young alumni registration rate is discounted so recent alums don't have access to an early bird rate. They enjoy a discounted rate whenever they sign up.
Headline options:
Join us for Alumni Weekend June 5-8!
☀️ Make your summer plans with [COLLEGE/UNIT]
☀️ It’s time to make your summer plans!
Celebrate with us at Alumni Weekend June 5-8
Suggested body text:
<<Contact.First.Name>>, summer is right around the corner, so make plans now to join us in Blacksburg for Alumni Weekend June 5-8!
Mark your milestone reunion with your [COLLEGE/UNIT/DEPARTMENT] classmates and fellow Hokies. The all inclusive weekend will be packed full of fun.
Visit your campus favorites, tour what’s new in [COLLEGE/UNIT/DEPARTMENT], raise a glass with friends at happy hours and the downtown takeover, enjoy brunch with Athletics, learn from faculty speakers, and much more.
The highlight will be Saturday's dinner and celebration on the Drillfield under the stars. Sip drinks, dance to a live band, and watch a spectacular fireworks show!
Call to action text options that should link to the Alumni Weekend page:
MAKE MY PLANS
REGISTER NOW
JOIN US
ATTEND ALUMNI WEEKEND
This will be an incredible weekend packed with Hokie spirit, friendship, and nonstop activities. Check out the the full event schedule online to start getting excited!
Early bird registration rates are still available, so register now to save $50. We hope you'll join us this June as we bring our Hokies home to Blacksburg. Don't miss out on all the fun!
A quick note about early bird: The young alumni registration rate is discounted so recent alums don't have access to an early bird rate. They enjoy a discounted rate whenever they sign up.
Headline options:
- Join us for Alumni Weekend June 5-8!
- ☀️ Make your summer plans with [COLLEGE/UNIT]
- ☀️ It’s time to make your summer plans!
- Celebrate with us at Alumni Weekend June 5-8
- Make summer memories in Blacksburg
- Summer starts with Alumni Weekend Fun
Suggested body text:
<<Contact.First.Name>>,
It’s time to come home to Blacksburg for the ultimate Hokie summer celebration! Alumni Weekend is the event you don’t want to miss, packed with unforgettable experiences from June 5-8. This all-inclusive weekend has everything covered—meals, drinks, tours, and more.
Here’s a glimpse of what’s in store:
🧡 [Something amazing your group is doing.]
🍇 The Taste of Virginia Food, Wine, and Beer Festival — a crowd favorite.
🎆 An epic Drillfield party with dinner, live music, and fireworks.
🏀 The farewell brunch featuring Hokie Athletics.
Blacksburg is calling! Spend your summer weekend exploring campus, enjoying new experiences, and reconnecting with Hokie friends old and new. A full schedule of events is waiting for you online. Don’t wait — early bird rates won’t last forever. Register now and save $50!
Call to action text options that should link to the Alumni Weekend page:
MAKE MY PLANS
REGISTER NOW
JOIN US
ATTEND ALUMNI WEEKEND
We can’t wait to celebrate with you this June!
Headline options:
- Join us for Alumni Weekend June 5-8!
- ☀️ Make your summer plans with [COLLEGE/UNIT]
- ☀️ It’s time to make your summer plans!
- Celebrate with us at Alumni Weekend June 5-8
Suggested body text:
<<Contact.First.Name>>, Alumni Weekend is a favorite Hokie tradition, so make plans to join us this summer.
Call to action text options that should link to the Alumni Weekend page:
MAKE MY PLANS
REGISTER NOW
JOIN US
ATTEND ALUMNI WEEKEND
This all-inclusive weekend has everything you need — meals, drinks, tours, and endless fun! Highlights include:
🧡[Something specific your group is doing.]
🍻 The Taste of Virginia Food, Wine, and Beer Festival and Downtown Takeover.
🎶 A party and dinner on the Drillfield with live music and and a fireworks show.
🏈 Brunch featuring Virginia Tech Athletics and coaches.
A full schedule of events can be found online.
Come home to Blacksburg to enjoy summer, explore campus, learn, and have fun with your fellow Hokies!
Headline options:
Join us for Alumni Weekend June 5-8!
☀️ Make your summer plans with [COLLEGE/UNIT]
☀️ It’s time to make your summer plans!
Celebrate with us at Alumni Weekend June 5-8
Suggested body text:
<<Contact.First.Name>>, summer is right around the corner, so make plans now to join us in Blacksburg for Alumni Weekend June 5-8. The all inclusive weekend will be packed full of fun!
Reunite with your [COLLEGE/UNIT/DEPARTMENT] classmates and fellow Hokies. Visit your campus favorites, tour what’s new in [COLLEGE/UNIT/DEPARTMENT], raise a glass with friends at happy hours and the downtown takeover, enjoy brunch with Athletics, learn from faculty speakers, and much more.
The highlight will be Saturday's dinner and celebration on the Drillfield under the stars. Sip drinks, dance to a live band, and watch a spectacular fireworks show!
Call to action text options that should link to the Alumni Weekend page:
MAKE MY PLANS
REGISTER NOW
JOIN US
ATTEND ALUMNI WEEKEND
This will be an incredible weekend packed with Hokie spirit, friendship, and nonstop activities. Check out the the full event schedule online.
We hope you'll join us this June as we bring our Hokies home to Blacksburg. Don't miss out on all the fun!
Headline options:
- Join us for Alumni Weekend June 5-8
- Ready for summer in Blacksburg!? ☀️
- Don’t miss Alumni Weekend — register now!
Suggested body text:
<<Contact.First.Name>>, ready for a summer to remember?
Come back to Blacksburg this June for Alumni Weekend, one of our favorite Hokie traditions! This all-inclusive weekend covers everything you need — meals, happy hours, tours, and more.
Call to action text options that should link to the Alumni Weekend page:
MAKE MY SUMMER PLANS
REGISTER NOW
JOIN US
ATTEND ALUMNI WEEKEND
Here’s a glimpse of what’s in store:
🍽️ The Taste of Virginia Food, Wine, and Beer Festival with the best eats and drinks from across the commonwealth.
🍷A young alumni happy hour and Downtown Takeover where you can relive your favorite Blacksburg memories.
🎆 A party on the Drillfield featuring live music, dinner, and fireworks.
🏀 A farewell brunch with Athletics and coaches.
Plus, young alumni get an exclusive discounted rate — don’t miss this chance to reconnect with friends and celebrate! A full schedule of events is available online, so check back often for updates.
Start planning your summer now. We can’t wait to see you in June!
Sample newsletter copy
Suggested headline: Alumni Weekend is June 5-8
Suggested body copy:
Join us to celebrate, reconnect with student organizations and friends, and meet new Hokies! Return to Blacksburg this summer to explore campus, have fun, and learn. Alumni Weekend is for all Hokies!
Registration includes access to all scheduled events, including tours and sessions, plus meals, happy hours, and drinks! When you sign up, the weekend is all inclusive. Learn more at alumni.vt.edu/weekend.
Suggested headline: Join us for Alumni Weekend June 5-8!
Suggested body copy:
Celebrate with [COLLEGE/UNIT/DEPARTMENT] classmates and fellow Hokies. Visit your campus favorites, tour what’s new in [COLLEGE/UNIT/DEPARTMENT], raise a glass with friends at happy hours and the downtown takeover, enjoy brunch with Athletics, learn from faculty speakers, and much more.
When you sign up, the weekend is all-inclusive. We’ll handle the fun, food, and more!
The highlight will be Saturday's dinner and celebration on the Drillfield under the stars. Sip drinks, dance to a live band, and watch a spectacular fireworks show! Learn more at alumni.vt.edu/weekend.
Got questions or requests?
For help using these resources or to request something you don't see in the toolkit, please contact Deanna Sumners at deannasumners@vt.edu.