Social Media
Sample social media posts and digital assets
Here's a look at suggested messaging to use online and when. Plus, we'll be updating this page with other digital assets so check back.

Use #VTAlumniWeekend before, during, and after the event.
Also, select "going" on the Facebook Event and "invite" to share it with Hokies.
For posts December through February
- "#VTAlumniWeekend registration is open! Make plans to celebrate with us in Blacksburg this summer. alumni.vt.edu/weekend"
- "Summer is the perfect time to explore campus and check out what’s new. Register for #VTAlumniWeekend today! alumni.vt.edu/weekend"
- "Come back home to Blacksburg - and bring the whole family! Check out the children’s options at #VTAlumniWeekend and register today. alumni.vt.edu/weekend"
For posts in March
- Only XX days left to take advantage of the #VTAlumniWeekend early bird rate! Don’t miss out! alumni.vt.edu/weekend
For posts April through June
- Check out the latest program details and think about what you are most excited about at Alumni Weekend. Highlight your favorites and share your excitement.
- Encourage friends to come and make plans to link up in Blacksburg.
- Can’t make it to #VTAlumniWeekend this summer? Celebrate from anywhere with this exclusive box of @vt_alumni swag.
- Share an unboxing video of your Alumni Weekend swag package.
- Tag @vt_alumni on Instagram and/or Twitter.
Instagram story template
Profile photo

Got questions or requests?
For help using these resources or to request something you don't see in the tookit, please contact Dom Benjamin at dbenjamin@vt.edu.