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Social Media

Sample social media posts and digital assets

Here's a look at suggested messaging to use online and when. Plus, we'll be updating this page with other digital assets so check back. 

A selfie with the HokieBird

Use #VTAlumniWeekend before, during, and after the event.

Also, select "going" on the Facebook Event and "invite" to share it with Hokies.

For posts December through February

  • "#VTAlumniWeekend registration is open! Make plans to celebrate with us in Blacksburg this summer. alumni.vt.edu/weekend"
  • "Summer is the perfect time to explore campus and check out what’s new. Register for #VTAlumniWeekend today! alumni.vt.edu/weekend"
  • "Come back home to Blacksburg - and bring the whole family! Check out the children’s options at #VTAlumniWeekend and register today. alumni.vt.edu/weekend"

For posts in March

  • Only XX days left to take advantage of the #VTAlumniWeekend early bird rate! Don’t miss out! alumni.vt.edu/weekend

For posts April through June

  • Check out the latest program details and think about what you are most excited about at Alumni Weekend. Highlight your favorites and share your excitement.
  • Encourage friends to come and make plans to link up in Blacksburg.
  • Can’t make it to #VTAlumniWeekend this summer? Celebrate from anywhere with this exclusive box of @vt_alumni swag.
  • Share an unboxing video of your Alumni Weekend swag package.
  • Tag @vt_alumni on Instagram and/or Twitter.

Instagram story template

Profile photo

A profile photo of the HokieBird


Got questions or requests?

For help using these resources or to request something you don't see in the tookit, please contact Dom Benjamin at dbenjamin@vt.edu.