Pete Larkin

Pete Larkin is senior consultant for public affairs for Carilion Clinic in Roanoke, Virginia. Larkin serves on Carilion’s Corporate Communications Team inside the health system's Marketing and Communications Department. He helps build and develop the health system’s relationships with community leaders, government officials, and other decision-makers related to Carilion’s work in government relations, media relations, issues management, corporate and social responsibility, and strategic communications.

Before joining Carilion, Larkin served as chief of staff for Virginia Sixth District Congressman Bob Goodlatte from January 2013 until the congressman’s retirement on Jan. 3, 2019. He began work as district representative in the congressman’s Staunton Office in 1993 before moving to Roanoke to serve as district director from 1995 to 2012.

A native of Mechanicsville, Virginia, Larkin received a bachelor of arts in communication from Virginia Tech in 1985. He worked for two-and-a-half years for WUVT as a sports reporter, sports director, and play-by-play announcer for the Hokies’ baseball team. He began his career at the Virginia News Network in Richmond in 1985. In 1986, he was hired as a news reporter and anchor for WKDW-AM/WSGM-FM in Staunton. He was promoted to news director in 1991 and helped the stations receive multiple Virginia Associated Press Broadcasters Awards and the Frank H. Fuller Memorial Award for News seven years in a row by contributing over 1,000 stories to the Virginia AP.

Larkin serves as multiple mini-interviewer of applicants to the Virginia Tech Carilion School of Medicine in Roanoke, formerly served on the Board of Directors of Visit Virginia’s Blue Ridge, and was part of a four-person committee that created Roanoke’s Blue Ridge Marathon, “America’s toughest road marathon.” He has volunteered for Junior Achievement, Roanoke's West End Center, and the American Red Cross. In 2004, he served with United States Forest Service staff on the all-volunteer committee responsible for coordinating the selection and movement of the 2004 United States Capitol Christmas tree from Highland County, Virginia, to the grounds of the U.S. Capitol in Washington, D.C.

Larkin and his wife of 32 years, Susan, have lived in Roanoke County since 1995. They are the parents of Justin Larkin (Building Construction, 2021) and parents-in-law of Rachel Dougherty Larkin (CLAHS, 2019).